Category: Marketing Tips

Marketing Tip: Winning Presentations

Listen to the Experts (But Make Your Own Choices) Read an interesting article on Inc.com entitled 7 Presentation Ideas That Work for Any Topic. It contains seven tips for better presentations. The key one is No. 1: build the story

Tagged with: , ,

Genius! Marketing: The Book!

Genius! Marketing How to Brand, Target and Market Like a Genius! by Stephen L. Eckert Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead, you had a great marketing process? Developing a marketing

Tagged with: , , , , ,

Survey Reality Check

What are you asking in your customer service survey? They say the NFL is a copycat league. Fashion is a copycat culture. Even businesses tend to copy what other successful companies do. So maybe it’s just human nature. Such is the

Tagged with: , ,

Content Marketing and the Sales Process

Content Marketing is defined as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in

Tagged with: , , , , , ,

PR Tips for a Young (ANY) Marketer

Press Release Tips I recently had opportunity to work with a marketing student on a press release. He did a good job writing a release for class (but using a real subject, real news, utilized by a client of mine).

Tagged with: , , ,

Predictions for Marketing 2017

There is One Thing You Can Definitely Count On Just like every January: People make wild predictions. New things will happen. Mobile will get more mobile. Websites and apps will have more opportunities to put your message in front of

Tagged with: , , , ,

Video Marketing is Imperative

Or What a Soft Boiled Egg has to do with Marketing Online Video marketing is imperative as part of an online marketing strategy. I’ve been trumpeting video for a long time. I sat in on a session featuring a Google SEO

Tagged with: , ,

Problems with Programmatic Advertising

Or “How I Came to Watch the Same Ad in an App 17 Times in a Row” Ever been in an app in which you get bonuses, more turns or something else in exchange for watching a video ad? I

Tagged with: , , ,

Value Exchange

“Life is about choices.” That’s what my fellow scout leader said to the young scout. We were standing in the middle of the West Virginia mountains in a campsite, discussing whether the scout would or would not go to his

Tagged with: , , ,

Bad Marketing

Received this email today. At first, I thought it was a junk email. You know, the kind that is mass emailed to a purchased list. Then I realized this was different. It was addressed to me. From a company that

Tagged with: , , ,