Listen to the Experts (But Make Your Own Choices) Read an interesting article on Inc.com entitled 7 Presentation Ideas That Work for Any Topic. It contains seven tips for better presentations. The key one is No. 1: build the story…
Category: Marketing Tips
Survey Reality Check
What are you asking in your customer service survey? They say the NFL is a copycat league. Fashion is a copycat culture. Even businesses tend to copy what other successful companies do. So maybe it’s just human nature. Such is the…
Content Marketing and the Sales Process
Content Marketing is defined as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in…
Tagged with: content marketing, content plan, email marketing, sales funnel, sales process, social media, website
PR Tips for a Young (ANY) Marketer
Press Release Tips I recently had opportunity to work with a marketing student on a press release. He did a good job writing a release for class (but using a real subject, real news, utilized by a client of mine).…
Predictions for Marketing 2017
There is One Thing You Can Definitely Count On Just like every January: People make wild predictions. New things will happen. Mobile will get more mobile. Websites and apps will have more opportunities to put your message in front of…
Video Marketing is Imperative
Or What a Soft Boiled Egg has to do with Marketing Online Video marketing is imperative as part of an online marketing strategy. I’ve been trumpeting video for a long time. I sat in on a session featuring a Google SEO…
Problems with Programmatic Advertising
Or “How I Came to Watch the Same Ad in an App 17 Times in a Row” Ever been in an app in which you get bonuses, more turns or something else in exchange for watching a video ad? I…
Value Exchange
“Life is about choices.” That’s what my fellow scout leader said to the young scout. We were standing in the middle of the West Virginia mountains in a campsite, discussing whether the scout would or would not go to his…
Bad Marketing
Received this email today. At first, I thought it was a junk email. You know, the kind that is mass emailed to a purchased list. Then I realized this was different. It was addressed to me. From a company that…