Ideas take work to turn them into results. Genius! Marketing is a process to help you turn your marketing ideas into actionable tactics that get results… in sales. Genius! Marketing provides marketing consulting and coaching plus on demand courses to help you plan your marketing. Then we provide all the support you need to implement your marketing action plan. We will create great advertising and websites, manage search engine optimization and content marketing, brand development, PR, digital advertising including OTT video advertising, and more.
Learn more about marketing budgeting and more in the Genius! Marketing book!
Become a Genius! Marketer
Use this book to develop a system for marketing in your company. Stop chasing ideas and learn to market with success. The Genius! Marketing book is available in print and for download. The book walks through the marketing process with you to help your organization become Genius! Marketers. You’ll learn:
To create marketing that drives sales
How sales are made
The organizational brand
Determining budgets – for money plus energy, skills and time
Plan a content and tactic calendar
And more… Plus, you’ll learn what to do with all those great marketing ideas you (and others) have for your business. Learn more and buy the book!
SWOT – strengths, weaknesses, opportunities, threats. It’s an old school way to quickly inform a planning process. Marketing SWOT targets your marketing to uncover gaps and ways to optimize your marketing.
When considering your company’s recovery and go-forward plan, now is a great time to tap into this analysis. SWOT can help you quickly assess your marketing. There are many questions that can be asked, but these are a quick start to a marketing SWOT analysis.
Why Marketing SWOT?Take the time to work through your marketing strengths, weaknesses, opportunities and threats. This course will include a self-assessment prior to the first of two coaching sessions.
The result of the coaching will be actionable ways to improve your organization’s marketing by finding new ways to engage your current and future customers, understanding gaps in your current plan, and more. Ready to get started? Learn more about Marketing SWOT by clicking here.
Sometimes known as “The Marketing Coach”, I help business owners get the most out of your marketing. I developed a step-by-step system to help small businesses organize, optimize and operationalize marketing.
My clients care about how their company is perceived in the marketplace. But they don’t have the time to directly manage marketing. In fact, they have multiple vendors and in-house staff working on various marketing, digital, PR and advertising projects. Too often marketing is start/stop. No consistency. It drives my clients crazy that marketing isn’t working. They need an experienced leader they can trust to help them get marketing results. Contact us to learn more.
OrganizeYou can’t manage what you don’t know. We will audit and evaluate everything going on in your marketing, in-house and through external vendors. You’ll receive a clear report of where you are and where you want to go. We’ll walk through a planning process based on your sales and financial goals. We’ll develop budgets and action plans. Ready to roll…
Online and digital, traditional, PR, direct marketing… how do you get the most out of these tactics? We will help you get better results by working from an organized plan (see step 1), understanding your brand, your sales culture, your unique selling proposition, and delivering the right message to your target market(s). We will help you manage your marketing or manage it for you and report to you like a VP of Marketing. Things are happening…
The problem most companies have – big and small – is making marketing a functioning department. Especially when that “department” is made up of dual-role staff (like you – you have another job but do some marketing and sales tasks) plus a handful of vendors who provide some piece of the marketing output. We will help you operationalize your marketing – not by adding staff in a department, but by building accountability and reporting that keeps you in control. We can take on the role of implementation and ongoing management or share it with you. Keep improving…
If you are a business owner who needs a trusted advisor to work with you to organize, optimize and operationalize your marketing, contact us to learn more. We’ll send you our O3 checklist to help determine your needs and how we may be a fit.
Ideas need work behind them to turn them into results. In marketing, no action means no sales. Our efficient, systematic, timeline-driven process can help you transform ideas into action that delivers results… sales.
Learn more about our process and how a marketing strategy can help deliver results in sales. Learn more…
Run your marketing without the cost of a full-time employee. Whether interim or ongoing engagement, get your marketing organized and implemented to increase awareness, support sales, and build your brand. Marketing consulting and coaching from a fractional/virtual executive-level marketer, get the help you need… now!