Ideas take work to turn them into results. Genius! Marketing is a process to help you turn your marketing ideas into actionable tactics that get results… in sales. Genius! Marketing provides marketing consulting and coaching plus on demand courses to help you plan your marketing. Then we provide all the support you need to implement your marketing action plan. We will create great advertising, manage search engine optimization and content marketing, brand development, PR, digital advertising including OTT video advertising and more.
But first, we want you to work from a plan, that’s why we focus on marketing consulting and coaching. We will develop a marketing plan that is actionable and affordable, or coach you through the process so you are in control of your marketing.
Develop a quarterly or annual content plan using this free, on demand online course. You will learn the first steps of how to organize, optimize and operationalize your content marketing to help you drive sales. The course introduces how to prioritize content, find content sources and develop a content marketing schedule to help you deliver your message via multiple media. Available free for a limited time! Contact us to learn more.
SWOT – strengths, weaknesses, opportunities, threats. It’s an old school way to quickly inform a planning process. Marketing SWOT targets your marketing to uncover gaps and ways to optimize your marketing.
When considering your company’s recovery and go-forward plan, now is a great time to tap into this analysis. SWOT can help you quickly assess your marketing. There are many questions that can be asked, but these are a quick start to a marketing SWOT analysis.
Why Marketing SWOT?Take the time to work through your marketing strengths, weaknesses, opportunities and threats. This course will include a self-assessment prior to the first of two coaching sessions.
The result of the coaching will be actionable ways to improve your organization’s marketing by finding new ways to engage your current and future customers, understanding gaps in your current plan, and more. Ready to get started? Learn more about Marketing SWOT by clicking here.
Sometimes known as “The Marketing Coach”, I help business owners get the most out of your marketing. I developed a step-by-step system to help small businesses organize, optimize and operationalize marketing.
My clients care about how their company is perceived in the marketplace. But they don’t have the time to directly manage marketing. In fact, they have multiple vendors and in-house staff working on various marketing, digital, PR and advertising projects. Too often marketing is start/stop. No consistency. It drives my clients crazy that marketing isn’t working. They need an experienced leader they can trust to help them get marketing results. Contact us to learn more.
OrganizeYou can’t manage what you don’t know. We will audit and evaluate everything going on in your marketing, in-house and through external vendors. You’ll receive a clear report of where you are and where you want to go. We’ll walk through a planning process based on your sales and financial goals. We’ll develop budgets and action plans. Ready to roll…
Online and digital, traditional, PR, direct marketing… how do you get the most out of these tactics? We will help you get better results by working from an organized plan (see step 1), understanding your brand, your sales culture, your unique selling proposition and delivering the right message to your target market(s). We will help you manage your marketing or manage it for you and report to you like a VP of Marketing. Things are happening…
The problem most companies have – big and small – is making marketing a functioning department. Especially when that “department” is made up of dual-role staff (like you – you have another job but do some marketing and sales tasks) plus a handful of vendors who provide some piece of the marketing output. We will help you operationalize your marketing – not by adding staff in a department, but by building accountability and reporting that keeps you in control. We can take on the role of implementation and ongoing management or share it with you. Keep improving…
If you are a business owner who needs a trusted advisor to work with you to organize, optimize and operationalize your marketing, contact us to learn more. We’ll send you our O3 checklist to help determine your needs and how we may be a fit.
Ideas need work behind them to turn them into results. In marketing, no action means no sales. Our efficient, systematic, timeline-driven process can help you transform ideas into action that delivers results… sales.
Learn more about our process and how a marketing strategy can help deliver results in sales. Learn more…
Is your message reaching your target audience? It’s not just how it gets delivered, but it’s also what you say and how often. We help you choose wisely, deliver your message effectively, and look good doing it. But it’s more than good looks. It’s creativity that is built to deliver results.
Whether you need a website, brochure, ad campaign (digital and traditional), news release, trade show booth or social media plan, let us help you get the right tool to deliver your message. Read more…
Run your marketing without the cost of a full-time employee. Whether interim or ongoing engagement, get your marketing organized and implemented to increase awareness, support sales and build your brand. Marketing consulting and coaching from a fractional/virtual executive-level marketer, get the help you need… now!