Plan it… then DO it. That’s what we are about.
Strategic, systematic, well-executed marketing takes work. We know. We’ve “been there, done that.” Collectively, we have so much experience… on both the agency side and the client side… that we absolutely know what it takes to get the job done. (And for the record, by “done,” we mean using your marketing efforts and dollars to generate sales.)
There are lots of firms out there that are very capable of helping you plan… and plan… and plan. And then there are other firms out there that are very capable of helping you execute…. with no planning or thought behind it. To each their own. We’re not here to slam our competitors; that’s really not our style. What we are here to do is to help you strike that balance between “planning” and “doing.” In short, we bring what we feel is a pretty nice balance to the table.
If you are seeking a “consultant” who will hover at the 30-thousand-foot level and not get his or her hands dirty, don’t call us. We want to work WITH you. That’s right — WITH you. We want to be an extension of your team. Why? Because that’s what we do best. We’ll help you get it done.
Stephen L. Eckert is a versatile marketer with agency, corporate, not-for-profit, and small business experience. He is author of the books, Genius Marketing, Just a Minute…I’m Marketing, Just a Minute…I’m Selling, and Marketing in a Downturn. Eckert also developed The Marketing Coach process that teaches business owners how to develop their own internal marketing expertise and processes. He has consulted with Fortune 500 companies as well as worked with solo-entrepreneurs. His focus is always the same: helping organizations build the processes they need to make their genius marketing ideas successful where it counts: to the bottom line. He is also excellent at applying creative and technology to maximize marketing ROI.
“Ideas are a dime a dozen… we all have great ideas,” says Eckert. “Making them a reality is the real genius. We love helping owners and organizations turn their ideas into action.”
He is a former president of the American Marketing Association Pittsburgh Chapter and has served as judge for numerous regional and national marketing and business plan competitions.
Eckert grew up in the south hills of Pittsburgh and attended Grove City College. He loves soccer, music, and fishing and biking with his kids.