You may have heard that Google Adwords is becoming Google Ads. Not ground shaking right? More than a rebrand, it looks like the next step in Google’s online marketing platform. In addition to the rebrand, Google is improving integration between Ads…
Tag: online advertising
Problems with Programmatic Advertising
Or “How I Came to Watch the Same Ad in an App 17 Times in a Row” Ever been in an app in which you get bonuses, more turns or something else in exchange for watching a video ad? I…
Bad Marketing
Received this email today. At first, I thought it was a junk email. You know, the kind that is mass emailed to a purchased list. Then I realized this was different. It was addressed to me. From a company that…
Online Marketing in 5 Steps
I get a lot of questions about websites, Google ads, social media and other online marketing tools. That’s because people know that the web is now the center of the marketing universe. So what does your organization need to do…
Online Marketing: SMM, SEO and More for Small Business
The internet remains a mystery. No, this is not a commentary on why kitten videos are so popular, but rather about how a small to medium size business deals with online marketing. It’s a mysterious world of online marketing. Most…