Today’s one minute marketing tip is about Digital Advertising and display network advertising. I was asked recently about online display network advertising. That’s having ads with graphics and text that are clickable to a website or landing page with an offer…
Tag: digital marketing
Google Adding More Marketing Tools
You may have heard that Google Adwords is becoming Google Ads. Not ground shaking right? More than a rebrand, it looks like the next step in Google’s online marketing platform. In addition to the rebrand, Google is improving integration between Ads…
Content Marketing: When is Too Much?
Always love the Marketoonist, who can capture complex issues into a single cartoonimage. Click here to see his take on Content Marketing – several comics and a short blog that sites new research about content. His point is well taken…
Bad Marketing
Received this email today. At first, I thought it was a junk email. You know, the kind that is mass emailed to a purchased list. Then I realized this was different. It was addressed to me. From a company that…
What Value Do You Offer?
I just deleted an app. I know, not earth-shaking news. It happens all the time…in fact, some studies show that most apps are never used again only 30 days after download and first use. Other studies show only half of…
Online Marketing in 5 Steps
I get a lot of questions about websites, Google ads, social media and other online marketing tools. That’s because people know that the web is now the center of the marketing universe. So what does your organization need to do…