Tag: marketing plan

Second Half Recovery Act

Today’s one minute marketing topic is Second Half Recovery Act – creating a recovery marketing plan That’s not a new

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Genius! Marketing: The Book!

Genius! Marketing How to Brand, Target and Market Like a Genius! by Stephen L. Eckert Do You Want to Be

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The One Thing

I am often asked, “What’s the one thing I should be doing to market my business?” My response is that

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Predictions for Marketing 2017

There is One Thing You Can Definitely Count On Just like every January: People make wild predictions. New things will

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Applying Marketing Principles from Super Bowl Ads – Bonus Tip!

Bonus tip: Tie Your Creative into a Campaign. Example: Snickers William Dafoe/Marilyn Monroe Often Super Bowl ads kick off new

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Applying Marketing Principles from Super Bowl Ads – Principle 3

Principle 3: Use storytelling to reinforce features and benefits of the product. Super Bowl (and other) advertising is best when

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Applying Marketing Principles from Super Bowl Ads – Principle 2

Principle 2: Don’t let the creative idea steal from the point of the ad. Too often creative is done for

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Applying Marketing Principles from Super Bowl Ads – Principle 1

Principle 1: Don’t let what you can do with technology drive the creative. Use technology to support the creative message.

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Message Drives Marketing

Consider this: you decide to plant a garden in your front yard for flowers. Also, a vegetable garden in the

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