Today’s one minute marketing topic is Second Half Recovery Act – creating a recovery marketing plan That’s not a new government program, it’s your own plan for rebuilding business in the second half of 2020. We added the word “act”…
Tag: marketing plan
The One Thing
I am often asked, “What’s the one thing I should be doing to market my business?” My response is that there is no “one thing” in marketing. Typically, this comes from business owners who are rightly looking to maximize their…
Predictions for Marketing 2017
There is One Thing You Can Definitely Count On Just like every January: People make wild predictions. New things will happen. Mobile will get more mobile. Websites and apps will have more opportunities to put your message in front of…
Applying Marketing Principles from Super Bowl Ads – Bonus Tip!
Bonus tip: Tie Your Creative into a Campaign. Example: Snickers William Dafoe/Marilyn Monroe Often Super Bowl ads kick off new creative campaigns that are carried to other media. That’s fine. It is truly a waste when a big splashy ad…
Applying Marketing Principles from Super Bowl Ads – Principle 3
Principle 3: Use storytelling to reinforce features and benefits of the product. Super Bowl (and other) advertising is best when it tells a story. People love stories and being caught up in one. We love to be carried along to…
Applying Marketing Principles from Super Bowl Ads – Principle 2
Principle 2: Don’t let the creative idea steal from the point of the ad. Too often creative is done for creative’s sake. The creative angle is so sweet that it becomes the focus of the spot, rather than the actual…
Applying Marketing Principles from Super Bowl Ads – Principle 1
Principle 1: Don’t let what you can do with technology drive the creative. Use technology to support the creative message. Example: Puppy/Monkey/Baby – Mountain Dew Kickstart This ad features a CGI created creature which is a combination of a puppy,…