Today’s one minute marketing topic is Second Half Recovery Act – creating a recovery marketing plan That’s not a new…
Tag: marketing plan
The One Thing
I am often asked, “What’s the one thing I should be doing to market my business?” My response is that…
Predictions for Marketing 2017
There is One Thing You Can Definitely Count On Just like every January: People make wild predictions. New things will…
Applying Marketing Principles from Super Bowl Ads – Bonus Tip!
Bonus tip: Tie Your Creative into a Campaign. Example: Snickers William Dafoe/Marilyn Monroe Often Super Bowl ads kick off new…
Applying Marketing Principles from Super Bowl Ads – Principle 3
Principle 3: Use storytelling to reinforce features and benefits of the product. Super Bowl (and other) advertising is best when…
Applying Marketing Principles from Super Bowl Ads – Principle 2
Principle 2: Don’t let the creative idea steal from the point of the ad. Too often creative is done for…
Applying Marketing Principles from Super Bowl Ads – Principle 1
Principle 1: Don’t let what you can do with technology drive the creative. Use technology to support the creative message.…