Unique Selling Proposition: Uniquely You I once asked a customer who made a product that was a commodity item about…
Tag: marketing message
Content Calendar
Our marketing consulting revolves around the content calendar (and other planning and marketing management tools). If you follow me on…
Genius! Marketing: The Book!
Genius! Marketing How to Brand, Target and Market Like a Genius! by Stephen L. Eckert Do You Want to Be…
Message Drives Marketing
Consider this: you decide to plant a garden in your front yard for flowers. Also, a vegetable garden in the…
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