Tag: repeating marketing campaigns

Value Exchange

“Life is about choices.” That’s what my fellow scout leader said to the young scout. We were standing in the middle of the West Virginia mountains in a campsite, discussing whether the scout would or would not go to his

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Mix it Up!

I read a study that analyzed social media comments (in particular, tweets) about advertisements. While one intuitively knows that the data will be cranky (what other purpose is there for social media than complaining?!?), it is instructive when considering the

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