Thanks to Marketing Week, picked up these from a few of their monthly rating articles. Enjoy and comment on any other…
Thanks to Marketing Week, picked up these from a few of their monthly rating articles. Enjoy and comment on any other…
You may have heard that Google Adwords is becoming Google Ads. Not ground shaking right? More than a rebrand, it looks…
Applying Good Principles (or avoiding mistakes) in your Marketing The Super Bowl commercials are often as big, or bigger than…
Bonus tip: Tie Your Creative into a Campaign. Example: Snickers William Dafoe/Marilyn Monroe Often Super Bowl ads kick off new…
Principle 3: Use storytelling to reinforce features and benefits of the product. Super Bowl (and other) advertising is best when…
Principle 2: Don’t let the creative idea steal from the point of the ad. Too often creative is done for…
Principle 1: Don’t let what you can do with technology drive the creative. Use technology to support the creative message.…
Let’s Talk about Brands What is a brand? We’ve defined it as the essence of the company and how it…
I read a study that analyzed social media comments (in particular, tweets) about advertisements. While one intuitively knows that the…