Tag: advertising

Top YouTube Ads of Summer

Thanks to Marketing Week, picked up these from a few of their monthly rating articles. Enjoy and comment on any other

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Google Adding More Marketing Tools

You may have heard that Google Adwords is becoming Google Ads. Not ground shaking right? More than a rebrand, it looks

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Three Things You Can Learn from the Super Bowl Commercials

Applying Good Principles (or avoiding mistakes) in your Marketing The Super Bowl commercials are often as big, or bigger than

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Applying Marketing Principles from Super Bowl Ads – Bonus Tip!

Bonus tip: Tie Your Creative into a Campaign. Example: Snickers William Dafoe/Marilyn Monroe Often Super Bowl ads kick off new

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Applying Marketing Principles from Super Bowl Ads – Principle 3

Principle 3: Use storytelling to reinforce features and benefits of the product. Super Bowl (and other) advertising is best when

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Applying Marketing Principles from Super Bowl Ads – Principle 2

Principle 2: Don’t let the creative idea steal from the point of the ad. Too often creative is done for

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Applying Marketing Principles from Super Bowl Ads – Principle 1

Principle 1: Don’t let what you can do with technology drive the creative. Use technology to support the creative message.

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You ARE the Brand, Not the Logo

Let’s Talk about Brands What is a brand? We’ve defined it as the essence of the company and how it

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Mix it Up!

I read a study that analyzed social media comments (in particular, tweets) about advertisements. While one intuitively knows that the

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