Thanks to Marketing Week, picked up these from a few of their monthly rating articles. Enjoy and comment on any other…
Tag: advertising
Google Adding More Marketing Tools
You may have heard that Google Adwords is becoming Google Ads. Not ground shaking right? More than a rebrand, it looks…
Three Things You Can Learn from the Super Bowl Commercials
Applying Good Principles (or avoiding mistakes) in your Marketing The Super Bowl commercials are often as big, or bigger than…
Applying Marketing Principles from Super Bowl Ads – Bonus Tip!
Bonus tip: Tie Your Creative into a Campaign. Example: Snickers William Dafoe/Marilyn Monroe Often Super Bowl ads kick off new…
Applying Marketing Principles from Super Bowl Ads – Principle 3
Principle 3: Use storytelling to reinforce features and benefits of the product. Super Bowl (and other) advertising is best when…
Applying Marketing Principles from Super Bowl Ads – Principle 2
Principle 2: Don’t let the creative idea steal from the point of the ad. Too often creative is done for…
Applying Marketing Principles from Super Bowl Ads – Principle 1
Principle 1: Don’t let what you can do with technology drive the creative. Use technology to support the creative message.…
You ARE the Brand, Not the Logo
Let’s Talk about Brands What is a brand? We’ve defined it as the essence of the company and how it…
Mix it Up!
I read a study that analyzed social media comments (in particular, tweets) about advertisements. While one intuitively knows that the…