Tag: advertising

Top YouTube Ads of Summer

Thanks to Marketing Week, picked up these from a few of their monthly rating articles. Enjoy and comment on any other top YouTube ads of the summer. Converse Clever for back to school. Probably not a message we should encourage, because,

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Google Adding More Marketing Tools

You may have heard that Google Adwords is becoming Google Ads. Not ground shaking right? More than a rebrand, it looks like the next step in Google’s online marketing platform. In addition to the rebrand, Google is improving integration between Ads

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Three Things You Can Learn from the Super Bowl Commercials

Applying Good Principles (or avoiding mistakes) in your Marketing The Super Bowl commercials are often as big, or bigger than the game itself. Everybody rates them, whether formally as on USAToday Ad Meter, or informally at SB Parties… “I like

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Applying Marketing Principles from Super Bowl Ads – Bonus Tip!

Bonus tip: Tie Your Creative into a Campaign. Example: Snickers William Dafoe/Marilyn Monroe Often Super Bowl ads kick off new creative campaigns that are carried to other media. That’s fine. It is truly a waste when a big splashy ad

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Applying Marketing Principles from Super Bowl Ads – Principle 3

Principle 3: Use storytelling to reinforce features and benefits of the product. Super Bowl (and other) advertising is best when it tells a story. People love stories and being caught up in one. We love to be carried along to

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Applying Marketing Principles from Super Bowl Ads – Principle 2

Principle 2: Don’t let the creative idea steal from the point of the ad. Too often creative is done for creative’s sake. The creative angle is so sweet that it becomes the focus of the spot, rather than the actual

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Applying Marketing Principles from Super Bowl Ads – Principle 1

Principle 1: Don’t let what you can do with technology drive the creative. Use technology to support the creative message. Example: Puppy/Monkey/Baby – Mountain Dew Kickstart This ad features a CGI created creature which is a combination of a puppy,

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You ARE the Brand, Not the Logo

Let’s Talk about Brands What is a brand? We’ve defined it as the essence of the company and how it delivers its goods and services. Those things that make the company unique. However, if you asked most people about brands,

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Mix it Up!

I read a study that analyzed social media comments (in particular, tweets) about advertisements. While one intuitively knows that the data will be cranky (what other purpose is there for social media than complaining?!?), it is instructive when considering the

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