Five Things to Consider When Reviewing any Data, Survey, or Poll A friend of mine was discussing a work project that included the very powerful software Tableau. “Business Intelligence and Analytics Software” is how they preview the product on their…
Category: Marketing Tips
Second Half Recovery Act
Today’s one minute marketing topic is Second Half Recovery Act – creating a recovery marketing plan That’s not a new government program, it’s your own plan for rebuilding business in the second half of 2020. We added the word “act”…
SWOT One Minute Marketing Tip
Today’s one minute marketing topic is SWOT for your marketing SWOT – strengths, weaknesses, opportunities, threats. It’s an old school way to quickly inform a planning process. When considering your company’s recovery and go-forward plan, now is a great time…
Innovate: One Minute Marketing Tip
Today’s One Minute Marketing topic is Innovate… a crisis recovery tip I once heard a keynote from Gordon Mackensie, a creativity expert at Hallmark Cards. He said companies can be like tanker trucks. They have baffles which keep the liquid…
Tagged with: crisis communications, innovate, innovation, marketing tips, one minute marketing, pandemic
Make it easy: One Minute Marketing Tip
Today’s One Minute Marketing topic is Make it easy… a crisis communications tip At any time your brand needs to make it easy to buy. Or connect, engage, respond. Whatever it is you are trying to accomplish with your marketing. …
Get Creative: One Minute Marketing Tip
Today’s One Minute Marketing topic is Get Creative… a crisis communications tip You have to love the creativity of people. Whether the latest work from home memes or figuring out a way to hold a 100 year old’s birthday party…
Real Help: One Minute Marketing Tip
Today’s One Minute Marketing topic is Real Help… a crisis communications tip When you are in a pandemic, or any other crisis, there are natural reactions. Even marketers and brands have them: Shock… we’re shocked by a situation that is…
Marketing at an Event
Trade Shows, Conferences, and Chambers – Marketing at an Event Events are a great way to market your product or service. In another post, we’ll discuss marketing your own events. This blog is about getting the most out of events…
Website Checklist: To Do’s that Make Your Website More Effective
Website Checklist: Make Sure Your Website Serves Your Prospects and Customers Here’s a website checklist that will help you determine if your website is giving prospects and customers what they want and need. Whether you sell professional services, a manufactured…
How to Budget for Marketing
A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common question from designers, agencies, web firms, printers and other providers is, “Do you have a marketing budget?”. The reasons are…