Today’s one minute marketing topic is Second Half Recovery Act – creating a recovery marketing plan That’s not a new government program, it’s your own plan for rebuilding business in the second half of 2020. We added the word “act”…
Category: Marketing Tips
SWOT One Minute Marketing Tip
Today’s one minute marketing topic is SWOT for your marketing SWOT – strengths, weaknesses, opportunities, threats. It’s an old school way to quickly inform a planning process. When considering your company’s recovery and go-forward plan, now is a great time…
Innovate: One Minute Marketing Tip
Today’s One Minute Marketing topic is Innovate… a crisis recovery tip I once heard a keynote from Gordon Mackensie, a creativity expert at Hallmark Cards. He said companies can be like tanker trucks. They have baffles which keep the liquid…
Tagged with: crisis communications, innovate, innovation, marketing tips, one minute marketing, pandemic
Make it easy: One Minute Marketing Tip
Today’s One Minute Marketing topic is Make it easy… a crisis communications tip At any time your brand needs to make it easy to buy. Or connect, engage, respond. Whatever it is you are trying to accomplish with your marketing. …
Get Creative: One Minute Marketing Tip
Today’s One Minute Marketing topic is Get Creative… a crisis communications tip You have to love the creativity of people. Whether the latest work from home memes or figuring out a way to hold a 100 year old’s birthday party…
Real Help: One Minute Marketing Tip
Today’s One Minute Marketing topic is Real Help… a crisis communications tip When you are in a pandemic, or any other crisis, there are natural reactions. Even marketers and brands have them: Shock… we’re shocked by a situation that is…
Marketing at an Event
Trade Shows, Conferences, and Chambers – Marketing at an Event Events are a great way to market your product or service. In another post, we’ll discuss marketing your own events. This blog is about getting the most out of events…
Website Checklist: To Do’s that Make Your Website More Effective
Website Checklist: Make Sure Your Website Serves Your Prospects and Customers Here’s a website checklist that will help you determine if your website is giving prospects and customers what they want and need. Whether you sell professional services, a manufactured…
How to Budget for Marketing
A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common question from designers, agencies, web firms, printers and other providers is, “Do you have a marketing budget?”. The reasons are…
Marketing Tip: Winning Presentations
Listen to the Experts (But Make Your Own Choices) Read an interesting article on Inc.com entitled 7 Presentation Ideas That Work for Any Topic. It contains seven tips for better presentations. The key one is No. 1: build the story…