Tag: marketing research

Data Shaping and Honest Presentation

Five Things to Consider When Reviewing any Data, Survey, or Poll A friend of mine was discussing a work project that included the very powerful software Tableau. “Business Intelligence and Analytics Software” is how they preview the product on their

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Your Salesforce isn’t Marketing Research

Don’t Trust Your Salesforce: That’s not Marketing Research For small companies the idea of conducting marketing research is laughable. They barely have the resources to market at all! Still, owners and managers want to understand the market and customers. Conducting

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