Today’s One Minute Marketing topic is Innovate… a crisis recovery tip I once heard a keynote from Gordon Mackensie, a creativity expert at Hallmark Cards. He said companies can be like tanker trucks. They have baffles which keep the liquid…
Tag: crisis communications
Innovate: One Minute Marketing Tip
Tagged with: crisis communications, innovate, innovation, marketing tips, one minute marketing, pandemic
Make it easy: One Minute Marketing Tip
Today’s One Minute Marketing topic is Make it easy… a crisis communications tip At any time your brand needs to make it easy to buy. Or connect, engage, respond. Whatever it is you are trying to accomplish with your marketing. …
Get Creative: One Minute Marketing Tip
Today’s One Minute Marketing topic is Get Creative… a crisis communications tip You have to love the creativity of people. Whether the latest work from home memes or figuring out a way to hold a 100 year old’s birthday party…
Real Help: One Minute Marketing Tip
Today’s One Minute Marketing topic is Real Help… a crisis communications tip When you are in a pandemic, or any other crisis, there are natural reactions. Even marketers and brands have them: Shock… we’re shocked by a situation that is…
Covid-19 Coronavirus Communications Checklist
Pandemic Communications Checklist During a crisis situation it is good to have a checklist of communications. Here is a quick checklist for the current pandemic: Internal Communications Overcommunicate. Staff are looking to leaders to provide guidance and information. No matter…