Category: Marketing Tips

Problems with Programmatic Advertising

Or “How I Came to Watch the Same Ad in an App 17 Times in a Row” Ever been in an app in which you get bonuses, more turns or something else in exchange for watching a video ad? I

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Value Exchange

“Life is about choices.” That’s what my fellow scout leader said to the young scout. We were standing in the middle of the West Virginia mountains in a campsite, discussing whether the scout would or would not go to his

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Bad Marketing

Received this email today. At first, I thought it was a junk email. You know, the kind that is mass emailed to a purchased list. Then I realized this was different. It was addressed to me. From a company that

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Applying Marketing Principles from Super Bowl Ads – Principle 1

Principle 1: Don’t let what you can do with technology drive the creative. Use technology to support the creative message. Example: Puppy/Monkey/Baby – Mountain Dew Kickstart This ad features a CGI created creature which is a combination of a puppy,

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