There are many articles, videos, courses, and posts about the importance of personalization in marketing. Personalization is touted as being…
Category: Marketing Tactics
Marketing at an Event
Trade Shows, Conferences, and Chambers – Marketing at an Event Events are a great way to market your product or…
Website Checklist: To Do’s that Make Your Website More Effective
Website Checklist: Make Sure Your Website Serves Your Prospects and Customers Here’s a website checklist that will help you determine…
Marketing Myth: Don’t Get Stuck on a Tactic
Genius! Marketing is a Good Marketing Mix Many conversations I have with companies considering doing some marketing revolve around tactical…
Using Various Video Strategies
Great article published in Marketing Week about the various forms of video available to marketers: from long form story telling…
Video Marketing is Imperative
Or What a Soft Boiled Egg has to do with Marketing Online Video marketing is imperative as part of an…
Value Exchange
“Life is about choices.” That’s what my fellow scout leader said to the young scout. We were standing in the…
Bad Marketing
Received this email today. At first, I thought it was a junk email. You know, the kind that is mass…
Mix it Up!
I read a study that analyzed social media comments (in particular, tweets) about advertisements. While one intuitively knows that the…