Author: Genius Marketing

Content Marketing: When is Too Much?

Always love the Marketoonist, who can capture complex issues into a single cartoonimage. Click here to see his take on

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Your Salesforce isn’t Marketing Research

Don’t Trust Your Salesforce: That’s not Marketing Research For small companies the idea of conducting marketing research is laughable. They

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How to Budget for Marketing

A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common

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Four Reasons to Conduct a Marketing SWOT

Today’s One Minute Marketing Minute: Four Reasons to Conduct a Marketing SWOT Here are four reasons to conduct a Marketing

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Marketing SWOT

Today’s one minute marketing topic is Marketing SWOT SWOT – strengths, weaknesses, opportunities, threats. It’s an old school way to

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Display Network Advertising

Today’s one minute marketing tip is about Digital Advertising and display network advertising.  I was asked recently about online display

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Content Calendar

Our marketing consulting revolves around the content calendar (and other planning and marketing management tools). If you follow me on

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SWOT One Minute Marketing Tip

Today’s one minute marketing topic is SWOT for your marketing  SWOT – strengths, weaknesses, opportunities, threats. It’s an old school

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Innovate: One Minute Marketing Tip

Today’s One Minute Marketing topic is Innovate… a crisis recovery tip I once heard a keynote from Gordon Mackensie, a

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Make it easy: One Minute Marketing Tip

Today’s One Minute Marketing topic is Make it easy… a crisis communications tip At any time your brand needs to

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