Great article published in Marketing Week about the various forms of video available to marketers: from long form story telling…
Author: Genius Marketing
TV Ads Work
A Study that Reinforces What You Know… Opinion About Media “Rubs Off” on Brands with Advertisements During that Media A…
Content Marketing and the Sales Process
Content Marketing is defined as a type of marketing that involves the creation and sharing of online material (such as…
Tagged with: content marketing, content plan, email marketing, sales funnel, sales process, social media, website
Video Marketing is Imperative
Or What a Soft Boiled Egg has to do with Marketing Online Video marketing is imperative as part of an…
Problems with Programmatic Advertising
Or “How I Came to Watch the Same Ad in an App 17 Times in a Row” Ever been in…
Value Exchange
“Life is about choices.” That’s what my fellow scout leader said to the young scout. We were standing in the…
Bad Marketing
Received this email today. At first, I thought it was a junk email. You know, the kind that is mass…
A Picture’s Worth
……. You know the rest. Working with clients on PR, social media and web content, I find I talk quite…
Tagged with: photos
You ARE the Brand, Not the Logo
Let’s Talk about Brands What is a brand? We’ve defined it as the essence of the company and how it…