Author: Genius Marketing

Survey Reality Check

What are you asking in your customer service survey? They say the NFL is a copycat league. Fashion is a

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Using Various Video Strategies

Great article published in Marketing Week about the various forms of video available to marketers: from long form story telling

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TV Ads Work

A Study that Reinforces What You Know… Opinion About Media “Rubs Off” on Brands with Advertisements During that Media A

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Content Marketing and the Sales Process

Content Marketing is defined as a type of marketing that involves the creation and sharing of online material (such as

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Video Marketing is Imperative

Or What a Soft Boiled Egg has to do with Marketing Online Video marketing is imperative as part of an

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Problems with Programmatic Advertising

Or “How I Came to Watch the Same Ad in an App 17 Times in a Row” Ever been in

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Value Exchange

“Life is about choices.” That’s what my fellow scout leader said to the young scout. We were standing in the

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Bad Marketing

Received this email today. At first, I thought it was a junk email. You know, the kind that is mass

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A Picture’s Worth

……. You know the rest. Working with clients on PR, social media and web content, I find I talk quite

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Using PR and News Releases to Build Awareness and Web Traffic

That sounds like a fun title to an article. Here’s why it’s worth a look: I often get questions like:

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