Category: Marketing Planning

Marketing Not Seen as Career

Marketing is not seen as a highly sought after career by students according to a Marketing Week/Unidays study According to a Marketing Week study  only 3% of students aged 18 – 24 years said that marketing offered the best career

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The One Thing

I am often asked, “What’s the one thing I should be doing to market my business?” My response is that there is no “one thing” in marketing. Typically, this comes from business owners who are rightly looking to maximize their

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Predictions for Marketing 2017

There is One Thing You Can Definitely Count On Just like every January: People make wild predictions. New things will happen. Mobile will get more mobile. Websites and apps will have more opportunities to put your message in front of

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Three Things You Can Learn from the Super Bowl Commercials

Applying Good Principles (or avoiding mistakes) in your Marketing The Super Bowl commercials are often as big, or bigger than the game itself. Everybody rates them, whether formally as on USAToday Ad Meter, or informally at SB Parties… “I like

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You ARE the Brand, Not the Logo

Let’s Talk about Brands What is a brand? We’ve defined it as the essence of the company and how it delivers its goods and services. Those things that make the company unique. However, if you asked most people about brands,

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Marketing Resources Needed: Money, Time, Expertise, Energy

A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common question from designers, agencies, web firms, printers and other providers is, “Do you have a budget?”. The reasons are obvious…

Online Marketing: SMM, SEO and More for Small Business

The internet remains a mystery. No, this is not a commentary on why kitten videos are so popular, but rather about how a small to medium size business deals with online marketing. It’s a mysterious world of online marketing. Most

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Message Drives Marketing

Consider this: you decide to plant a garden in your front yard for flowers. Also, a vegetable garden in the back yard. And maybe a window garden of herbs. Great plan! Those gardens are going to be beautiful and productive.

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