One of the ever-present problems for smaller companies is capacity. When times are good and the company is busy it…
Category: Marketing Planning
Marketing Resources Needed: Money, Time, Expertise, Energy
A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common…
Marketing Around the Steps to the Sale
Today’s one minute marketing tip is Organizing Your Marketing Around the Steps to the Sale. In a previous video and…
Steps to the Sale
Today’s one minute marketing topic is Steps to the Sale – mapping the sales process When talking with business owners…
Tagged with: Steps to the Sale
Predictions for Marketing in the New Year
There is One Thing You Can Definitely Count On Just like every January: People make wild predictions. New things will…
The One Thing
I am often asked, “What’s the one thing I should be doing to market my business?” My response is that…
Your Salesforce isn’t Marketing Research
Don’t Trust Your Salesforce: That’s not Marketing Research For small companies the idea of conducting marketing research is laughable. They…
How to Budget for Marketing
A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common…
Four Reasons to Conduct a Marketing SWOT
Today’s One Minute Marketing Minute: Four Reasons to Conduct a Marketing SWOT Here are four reasons to conduct a Marketing…
Marketing SWOT
Today’s one minute marketing topic is Marketing SWOT SWOT – strengths, weaknesses, opportunities, threats. It’s an old school way to…
Tagged with: marketing planning, marketing s.w.o.t., marketing strategy, marketing swot, SWOT analysis