Category: Marketing Planning

Four Reasons to Conduct a Marketing SWOT

Today’s One Minute Marketing Minute: Four Reasons to Conduct a Marketing SWOT Here are four reasons to conduct a Marketing

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Today’s one minute marketing topic is Marketing SWOT SWOT – strengths, weaknesses, opportunities, threats. It’s an old school way to

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Marketing Around the Steps to the Sale

Today’s one minute marketing tip is Organizing Your Marketing Around the Steps to the Sale. In a previous video and

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Steps to the Sale

Today’s one minute marketing topic is Steps to the Sale – mapping the sales process When talking with business owners

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Second Half Recovery Act

Today’s one minute marketing topic is Second Half Recovery Act – creating a recovery marketing plan That’s not a new

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Content Calendar

Our marketing consulting revolves around the content calendar (and other planning and marketing management tools). If you follow me on

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How to Budget for Marketing

A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common

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Your Salesforce isn’t Marketing Research

Don’t Trust Your Salesforce: That’s not Marketing Research For small companies the idea of conducting marketing research is laughable. They

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Genius! Marketing: The Book!

Genius! Marketing How to Brand, Target and Market Like a Genius! by Stephen L. Eckert Do You Want to Be

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Google Adding More Marketing Tools

You may have heard that Google Adwords is becoming Google Ads. Not ground shaking right? More than a rebrand, it looks

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