Author: Genius Marketing

Google Adding More Marketing Tools

You may have heard that Google Adwords is becoming Google Ads. Not ground shaking right? More than a rebrand, it looks like the next step in Google’s online marketing platform. In addition to the rebrand, Google is improving integration between Ads

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Marketing Not Seen as Career

Marketing is not seen as a highly sought after career by students according to a Marketing Week/Unidays study According to a Marketing Week study  only 3% of students aged 18 – 24 years said that marketing offered the best career

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Survey Reality Check

What are you asking in your customer service survey? They say the NFL is a copycat league. Fashion is a copycat culture. Even businesses tend to copy what other successful companies do. So maybe it’s just human nature. Such is the

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The One Thing

I am often asked, “What’s the one thing I should be doing to market my business?” My response is that there is no “one thing” in marketing. Typically, this comes from business owners who are rightly looking to maximize their

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Some of the Top YouTube Ads Last Month

Check out these youtube ads that were rated most popular on YouTube in October. Read the whole list on Marketing Week. Google Pixel 2: A New Phone and Creative Apple Watch and Roll Lancome Secret Passage Nintendo Musical Production  

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Content Marketing: When is Too Much?

Always love the Marketoonist, who can capture complex issues into a single cartoonimage. Click here to see his take on Content Marketing – several comics and a short blog that sites new research about content. His point is well taken

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Using Various Video Strategies

Great article published in Marketing Week about the various forms of video available to marketers: from long form story telling to Snapchat to live video streaming. The tools are there, but is your strategy? Read the article, and contact us

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TV Ads Work

A Study that Reinforces What You Know… Opinion About Media “Rubs Off” on Brands with Advertisements During that Media A recent study published by Thinkbox TV, a British firm that promotes commercial programming, shows that brands that sponsor TV programs

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Content Marketing and the Sales Process

Content Marketing is defined as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in

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PR Tips for a Young (ANY) Marketer

Press Release Tips I recently had opportunity to work with a marketing student on a press release. He did a good job writing a release for class (but using a real subject, real news, utilized by a client of mine).

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