One of the ever-present problems for smaller companies is capacity. When times are good and the company is busy it…
Author: Genius Marketing
Marketing Resources Needed: Money, Time, Expertise, Energy
A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common…
Marketing Around the Steps to the Sale
Today’s one minute marketing tip is Organizing Your Marketing Around the Steps to the Sale. In a previous video and…
Steps to the Sale
Today’s one minute marketing topic is Steps to the Sale – mapping the sales process When talking with business owners…
Tagged with: Steps to the Sale
Predictions for Marketing in the New Year
There is One Thing You Can Definitely Count On Just like every January: People make wild predictions. New things will…
The One Thing
I am often asked, “What’s the one thing I should be doing to market my business?” My response is that…
PR Tips for a Young (ANY) Marketer
Press Release Tips I recently had opportunity to work with a marketing student on a press release. He did a…
Real Help: One Minute Marketing Tip
Today’s One Minute Marketing topic is Real Help… a crisis communications tip When you are in a pandemic, or any…
Integrating Marketing & Sales
Hatfields and McCoys. Ohio State vs. Michigan. Democrat vs. Republican. All are famous feuds. How about this one: Marketing vs.…