Category: Advertising

Top YouTube Ads of Summer

Thanks to Marketing Week, picked up these from a few of their monthly rating articles. Enjoy and comment on any other top YouTube ads of the summer. Converse Clever for back to school. Probably not a message we should encourage, because,

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Google Adding More Marketing Tools

You may have heard that Google Adwords is becoming Google Ads. Not ground shaking right? More than a rebrand, it looks like the next step in Google’s online marketing platform. In addition to the rebrand, Google is improving integration between Ads

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Some of the Top YouTube Ads Last Month

Check out these youtube ads that were rated most popular on YouTube in October. Read the whole list on Marketing Week. Google Pixel 2: A New Phone and Creative Apple Watch and Roll Lancome Secret Passage Nintendo Musical Production  

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TV Ads Work

A Study that Reinforces What You Know… Opinion About Media “Rubs Off” on Brands with Advertisements During that Media A recent study published by Thinkbox TV, a British firm that promotes commercial programming, shows that brands that sponsor TV programs

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Problems with Programmatic Advertising

Or “How I Came to Watch the Same Ad in an App 17 Times in a Row” Ever been in an app in which you get bonuses, more turns or something else in exchange for watching a video ad? I

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Bad Marketing

Received this email today. At first, I thought it was a junk email. You know, the kind that is mass emailed to a purchased list. Then I realized this was different. It was addressed to me. From a company that

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Three Things You Can Learn from the Super Bowl Commercials

Applying Good Principles (or avoiding mistakes) in your Marketing The Super Bowl commercials are often as big, or bigger than the game itself. Everybody rates them, whether formally as on USAToday Ad Meter, or informally at SB Parties… “I like

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Applying Marketing Principles from Super Bowl Ads – Bonus Tip!

Bonus tip: Tie Your Creative into a Campaign. Example: Snickers William Dafoe/Marilyn Monroe Often Super Bowl ads kick off new creative campaigns that are carried to other media. That’s fine. It is truly a waste when a big splashy ad

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Applying Marketing Principles from Super Bowl Ads – Principle 3

Principle 3: Use storytelling to reinforce features and benefits of the product. Super Bowl (and other) advertising is best when it tells a story. People love stories and being caught up in one. We love to be carried along to

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Applying Marketing Principles from Super Bowl Ads – Principle 2

Principle 2: Don’t let the creative idea steal from the point of the ad. Too often creative is done for creative’s sake. The creative angle is so sweet that it becomes the focus of the spot, rather than the actual

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