Category: Messaging

Unique Selling Proposition:

Unique Selling Proposition: Uniquely You I once asked a customer who made a product that was a commodity item about

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Bad Marketing

Received this email today. At first, I thought it was a junk email. You know, the kind that is mass

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Three Things You Can Learn from the Super Bowl Commercials

Applying Good Principles (or avoiding mistakes) in your Marketing The Super Bowl commercials are often as big, or bigger than

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Applying Marketing Principles from Super Bowl Ads – Bonus Tip!

Bonus tip: Tie Your Creative into a Campaign. Example: Snickers William Dafoe/Marilyn Monroe Often Super Bowl ads kick off new

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Applying Marketing Principles from Super Bowl Ads – Principle 3

Principle 3: Use storytelling to reinforce features and benefits of the product. Super Bowl (and other) advertising is best when

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Applying Marketing Principles from Super Bowl Ads – Principle 2

Principle 2: Don’t let the creative idea steal from the point of the ad. Too often creative is done for

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Applying Marketing Principles from Super Bowl Ads – Principle 1

Principle 1: Don’t let what you can do with technology drive the creative. Use technology to support the creative message.

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