Unique Selling Proposition: Uniquely You I once asked a customer who made a product that was a commodity item about…
Category: Messaging
Bad Marketing
Received this email today. At first, I thought it was a junk email. You know, the kind that is mass…
Three Things You Can Learn from the Super Bowl Commercials
Applying Good Principles (or avoiding mistakes) in your Marketing The Super Bowl commercials are often as big, or bigger than…
Applying Marketing Principles from Super Bowl Ads – Bonus Tip!
Bonus tip: Tie Your Creative into a Campaign. Example: Snickers William Dafoe/Marilyn Monroe Often Super Bowl ads kick off new…
Applying Marketing Principles from Super Bowl Ads – Principle 3
Principle 3: Use storytelling to reinforce features and benefits of the product. Super Bowl (and other) advertising is best when…
Applying Marketing Principles from Super Bowl Ads – Principle 2
Principle 2: Don’t let the creative idea steal from the point of the ad. Too often creative is done for…
Applying Marketing Principles from Super Bowl Ads – Principle 1
Principle 1: Don’t let what you can do with technology drive the creative. Use technology to support the creative message.…