Category: Marketing Strategy

Four Reasons to Conduct a Marketing SWOT

Today’s One Minute Marketing Minute: Four Reasons to Conduct a Marketing SWOT Here are four reasons to conduct a Marketing SWOT (Strengths, Weaknesses, Opportunities, Threats analysis) right now with our Marketing Coach service. Reason 1: Reset Your 2020 Plan –

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Today’s one minute marketing topic is Marketing SWOT SWOT – strengths, weaknesses, opportunities, threats. It’s an old school way to quickly inform a planning process. Marketing SWOT targets your marketing to uncover gaps and ways to optimize your marketing.  When considering

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Marketing Around the Steps to the Sale

Today’s one minute marketing tip is Organizing Your Marketing Around the Steps to the Sale. In a previous video and blog we presented the need to map the steps to the sale. Our example steps are: Offer Lead Generation Follow

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Steps to the Sale

Today’s one minute marketing topic is Steps to the Sale – mapping the sales process When talking with business owners about their sales process, I’ll ask for a list of steps that prospects move through, ending with closing the sale.

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Second Half Recovery Act

Today’s one minute marketing topic is Second Half Recovery Act – creating a recovery marketing plan That’s not a new government program, it’s your own plan for rebuilding business in the second half of 2020. We added the word “act”

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SWOT One Minute Marketing Tip

Today’s one minute marketing topic is SWOT for your marketing  SWOT – strengths, weaknesses, opportunities, threats. It’s an old school way to quickly inform a planning process.  When considering your company’s recovery and go-forward plan, now is a great time

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Genius! Marketing: The Book!

Genius! Marketing How to Brand, Target and Market Like a Genius! by Stephen L. Eckert Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead, you had a great marketing process? Developing a marketing

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TV Ads Work

A Study that Reinforces What You Know… Opinion About Media “Rubs Off” on Brands with Advertisements During that Media A recent study published by Thinkbox TV, a British firm that promotes commercial programming, shows that brands that sponsor TV programs

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Predictions for Marketing 2017

There is One Thing You Can Definitely Count On Just like every January: People make wild predictions. New things will happen. Mobile will get more mobile. Websites and apps will have more opportunities to put your message in front of

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Three Things You Can Learn from the Super Bowl Commercials

Applying Good Principles (or avoiding mistakes) in your Marketing The Super Bowl commercials are often as big, or bigger than the game itself. Everybody rates them, whether formally as on USAToday Ad Meter, or informally at SB Parties… “I like

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