I am often asked a question similar to this: “What’s the most important thing for marketing to do for an…
Category: Marketing Strategy
What is a Brand?
When business owners or professionals are asked about their organization’s brand, they typically think of logos and graphics, or possibly…
Marketing Around the Steps to the Sale
Today’s one minute marketing tip is Organizing Your Marketing Around the Steps to the Sale. In a previous video and…
Steps to the Sale
Today’s one minute marketing topic is Steps to the Sale – mapping the sales process When talking with business owners…
Tagged with: Steps to the Sale
Predictions for Marketing in the New Year
There is One Thing You Can Definitely Count On Just like every January: People make wild predictions. New things will…
Build A Brand, Don’t Create
I often see or hear marketers write or talk about ‘creating a brand’. I prefer ‘building a brand’. Just semantics?…
Tagged with: branding
Four Reasons to Conduct a Marketing SWOT
Today’s One Minute Marketing Minute: Four Reasons to Conduct a Marketing SWOT Here are four reasons to conduct a Marketing…
Marketing SWOT
Today’s one minute marketing topic is Marketing SWOT SWOT – strengths, weaknesses, opportunities, threats. It’s an old school way to…
Tagged with: marketing planning, marketing s.w.o.t., marketing strategy, marketing swot, SWOT analysis
SWOT One Minute Marketing Tip
Today’s one minute marketing topic is SWOT for your marketing SWOT – strengths, weaknesses, opportunities, threats. It’s an old school…