Category: Marketing Strategy

The Most Important Thing the Marketing Department Can Do

I am often asked a question similar to this: “What’s the most important thing for marketing to do for an

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What is a Brand?

When business owners or professionals are asked about their organization’s brand, they typically think of logos and graphics, or possibly

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Marketing Around the Steps to the Sale

Today’s one minute marketing tip is Organizing Your Marketing Around the Steps to the Sale. In a previous video and

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Steps to the Sale

Today’s one minute marketing topic is Steps to the Sale – mapping the sales process When talking with business owners

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Predictions for Marketing in the New Year

There is One Thing You Can Definitely Count On Just like every January: People make wild predictions. New things will

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Four Reasons to Conduct a Marketing SWOT

Today’s One Minute Marketing Minute: Four Reasons to Conduct a Marketing SWOT Here are four reasons to conduct a Marketing

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Marketing SWOT

Today’s one minute marketing topic is Marketing SWOT SWOT – strengths, weaknesses, opportunities, threats. It’s an old school way to

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SWOT One Minute Marketing Tip

Today’s one minute marketing topic is SWOT for your marketing  SWOT – strengths, weaknesses, opportunities, threats. It’s an old school

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Genius! Marketing: The Book!

Genius! Marketing How to Brand, Target and Market Like a Genius! by Stephen L. Eckert Do You Want to Be

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TV Ads Work

A Study that Reinforces What You Know… Opinion About Media “Rubs Off” on Brands with Advertisements During that Media A

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