What is Responsive Design? Why does it matter?
Responsive Design is a term used to describe the programming of website pages in a gridded layout that “reshuffles” and resizes depending on the browser/device size. Meaning: your website has one set of information that can be viewed on computer, tablet or phone. The exciting piece is this: the content, menus, and photos are all the same (and managed in one content management system – CMS). So, you no longer need to manage two sites… one for browser on computer and one for mobile. This is obviously a time saver, but also, probably more importantly, it makes the experience of your website users consistent. Yes, things reshuffle, but they are assured that if they found something on a page on their office computer, it will also be there on their phone…but resized for easy viewing on that device.
Perhaps you haven’t experienced, but I have… absolute frustration as I try to share some info from a website, but cannot do so because the mobile site is different than the “full site” (on which I originally found the information). Instead of quickly accessing and showing the information to a companion, I end up looking all over the mobile site, then going to the “Full Site” link, and then having to try to resize and navigate the site on my phone. Let’s hope it doesn’t use Flash!
The point is this – research from Forrester Group shows that people want the same experience from you no matter what the method of contrivance – on the phone, in the store, via the web, via mobile, via an app. Responsive Design helps you go mobile with a seamless experience for your users and a simple content management tool for you.