Tag: content marketing

Genius! Marketing: The Book!

Genius! Marketing How to Brand, Target and Market Like a Genius! by Stephen L. Eckert Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead, you had a great marketing process? Developing a marketing

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Content Marketing: When is Too Much?

Always love the Marketoonist, who can capture complex issues into a single cartoonimage. Click here to see his take on Content Marketing – several comics and a short blog that sites new research about content. His point is well taken

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Content Marketing and the Sales Process

Content Marketing is defined as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in

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Predictions for Marketing 2017

There is One Thing You Can Definitely Count On Just like every January: People make wild predictions. New things will happen. Mobile will get more mobile. Websites and apps will have more opportunities to put your message in front of

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What Value Do You Offer?

I just deleted an app. I know, not earth-shaking news. It happens all the time…in fact, some studies show that most apps are never used again only 30 days after download and first use. Other studies show only half of

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Online Marketing in 5 Steps

internet marketing

I get a lot of questions about websites, Google ads, social media and other online marketing tools. That’s because people know that the web is now the center of the marketing universe. So what does your organization need to do

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