Design Matters



Micronic NA, a supplier of DNA storage sample equipment changed its name to better reflect its growth and increased selection of products. The Micronic name is also continuing as a product that would continue to be sold by the new company, Nova Biostorage+.

In addition to changing the name, the new company would take on a new market position… not the extension of a manufacturer, but a service and solution company serving the research community.


Branding, Website, Catalog (creative), eCommerce, PR

Genius Marketing worked with Nova to develop a brand that embodied its new market position and a communications strategy to inform the market of the change and the resulting benefits to customers. The branding work included a new logo and tagline with elements that connected with the end user – research scientists who want to get results.

We also developed a new website with eCommerce, which has resulted in online sales of replacement supplies to purchases of new equipment costing thousands of dollars.

A Solution for Your Situation?

Do your logo or communications graphics not reflect the great work you do? Need to update or reposition your company to maximize sales opportunities? Need a boost online?

We can help you develop marketing that changes how you sell. Contact us and we can chat about your company and show you samples of our work.

See another example: Brand MattersCommunications Matters, Design Matters, Connection MattersStrategy Matters