Tag: marketing planning

Genius! Marketing: The Book!

Genius! Marketing How to Brand, Target and Market Like a Genius! by Stephen L. Eckert Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead, you had a great marketing process? Developing a marketing

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The One Thing

I am often asked, “What’s the one thing I should be doing to market my business?” My response is that there is no “one thing” in marketing. Typically, this comes from business owners who are rightly looking to maximize their

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Predictions for Marketing 2017

There is One Thing You Can Definitely Count On Just like every January: People make wild predictions. New things will happen. Mobile will get more mobile. Websites and apps will have more opportunities to put your message in front of

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