Month: August 2018

Unique Selling Proposition:

Unique Selling Proposition: Uniquely You I once asked a customer who made a product that was a commodity item about the idea of unique selling proposition and brand attributes. If you make paper cups, how unique can you be? The

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Website Checklist: To Do’s that Make Your Website More Effective

Website Checklist: Make Sure Your Website Serves Your Prospects and Customers Here’s a website checklist that will help you determine if your website is giving prospects and customers what they want and need. Whether you sell professional services, a manufactured

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How to Budget for Marketing

A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common question from designers, agencies, web firms, printers and other providers is, “Do you have a marketing budget?”. The reasons are

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Your Salesforce isn’t Marketing Research

Don’t Trust Your Salesforce: That’s not Marketing Research For small companies the idea of conducting marketing research is laughable. They barely have the resources to market at all! Still, owners and managers want to understand the market and customers. Conducting

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