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Tag: data

Developing a First Party Data Strategy

Posted on December 29, 2023

A couple blogs ago we discussed the problem with personalization (spoiler alert: bad data). With the phase out of third-party…

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Tagged with: cookies, customer data, data, first party data

The Problem with Personalization

Posted on November 15, 2023

There are many articles, videos, courses, and posts about the importance of personalization in marketing. Personalization is touted as being…

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Tagged with: data, personalization

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