Second Half Recovery Act
Today’s one minute marketing topic is Second Half Recovery Act – creating a recovery marketing plan
That’s not a new government program, it’s your own plan for rebuilding business in the second half of 2020. We added the word “act” to the name because this will require action on your part and on the part of your team. We’re here to help build a recovery plan and help you act upon it.
One Minute Marketing Tips
If you’ve followed my One Minute Marketing Tips, you’ve considered that the pandemic has changed the market, the buyer and your organization. It’s time to develop a recovery plan for the second half of 2020 that considers these facts and positions your company and its offering for success.
Start with SWOT
First, walk through a Marketing SWOT to determine where you stand, this is a critical first step to building a revised plan for your marketing (or getting your marketing organized for the first time!). With a Marketing SWOT you can begin to drive to the innovations that are necessary for your company to succeed.
While many feel that the worst is over (at least in the first wave) of COVID-19, there is no doubt that marketing and selling (and just about everything else) has changed. It’s time to get serious about digital, about video and about your new sales process.
The Next Normal
I have a friend who told me, “It’s not the new normal, it’s the next normal…”. Implying that while things have settled a bit right now as far as the way business is conducted, it could change again very quickly. That’s why digital is so important. Because no matter where you are or what changes come to your business, you can quickly adjust your messaging and your activity online to meet the next normal.
Take the Time Create a Recovery Plan
Developing a marketing plan takes time, but not that much time. In fact, we can develop a Second Half Recovery Act Plan in as little as a week. The key is focusing on what matters and developing a handful of integrated activities that can get your organization’s sales team in front of prospects.
The details of the plan are unique to your company, but the method for developing and implementing the plan are well defined and I can walk you through them. We can develop a plan your organization can implement for Q3 and 4 of 2020.
If you would like to discuss your crisis communications plan or your recovery marketing plan, we would love to help. In fact, you can send us a question and we’ll provide our best advice – no cost, no obligation. Or schedule a phone consultation now to assess your situation.