Directory Capture for Search Engine Optimization SEO

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Search engine optimization (SEO) continues to be an important, yet misunderstood, marketing tactic for most smaller companies (and probably some of the bigger companies, too). Everyone has talked about the need for SEO on a website and using tools like social media to boost rankings.

There is no doubt, that good, updated, regular content is key to building SEO. So is traffic coming to your website… customers, prospects, visitors interested in some content, etc.

One way to drive traffic and improve the SEO of your own website is by setting up and managing directory listings on other websites. Many business and consumer/retail sites use business listings to build their own site traffic. From mapping sites to business directories, to industry associations, to review sites, to the good old yellow pages, sites abound with information about YOUR business. Do you know what these listings say? Are they pointing to your correct website or landing page? Are you aware of negative comments or ratings?

Genius Marketing started updating directory listings for companies several years ago. It is a great way to boost SEO for your own site by correctly describing your business and directing visitors to your site.

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Best of all, the online directories – from Google (including Google My Business and Maps), Bing, Yahoo to Manta, Thomasnet and others WANT you to help them get your listing right. Here’s how it works:

We will analyze your business’ online presence and develop a plan to increase your search engine optimization through capturing and updating online listings about your business.

We create quality listings in large directories and industry-specific directories that are tailored to your business. We submit your business to the most popular search engines to help you get ranked and get noticed. Service includes:

  • Update existing listings
  • Remove erroneous listings
  • Launch your business’ social media presence allowing customers to review your business, provide feedback, and engage your clientele
  • Enhance your listings with deals, photos, and supplemental details that increase your ranking and draw attention from customers
  • Depending on your business type, we will focus on local, B2B, or industrial directories.

Best of all, it’s a relatively low-cost and efficient way to find new customers. It’s a great first step to building an online presence that can include content marketing, online ads PPC and display network, and more. We’ll get back to you with an initial idea of how Directory Capture can boost your online presence.

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