Tag: marketing tactics

Second Half Recovery Act

Today’s one minute marketing topic is Second Half Recovery Act – creating a recovery marketing plan That’s not a new government program, it’s your own plan for rebuilding business in the second half of 2020. We added the word “act”

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Website Checklist: To Do’s that Make Your Website More Effective

Website Checklist: Make Sure Your Website Serves Your Prospects and Customers Here’s a website checklist that will help you determine if your website is giving prospects and customers what they want and need. Whether you sell professional services, a manufactured

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Marketing Myth: Don’t Get Stuck on a Tactic

Genius! Marketing is a Good Marketing Mix Many conversations I have with companies considering doing some marketing revolve around tactical elements of marketing communications. Or more simply, marketing tactics. Tactics are the specific actionable element of marketing: direct mail, advertising,

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Using Various Video Strategies

Great article published in Marketing Week about the various forms of video available to marketers: from long form story telling to Snapchat to live video streaming. The tools are there, but is your strategy? Read the article, and contact us

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