Category: Marketing Tips

Marketing at an Event

Trade Shows, Conferences, and Chambers – Marketing at an Event Events are a great way to market your product or service. In another post, we’ll discuss marketing your own events. This blog is about getting the most out of events

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Website Checklist: To Do’s that Make Your Website More Effective

Website Checklist: Make Sure Your Website Serves Your Prospects and Customers Here’s a website checklist that will help you determine if your website is giving prospects and customers what they want and need. Whether you sell professional services, a manufactured

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How to Budget for Marketing

A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common question from designers, agencies, web firms, printers and other providers is, “Do you have a marketing budget?”. The reasons are

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Marketing Tip: Winning Presentations

Listen to the Experts (But Make Your Own Choices) Read an interesting article on Inc.com entitled 7 Presentation Ideas That Work for Any Topic. It contains seven tips for better presentations. The key one is No. 1: build the story

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Genius! Marketing: The Book!

Genius! Marketing How to Brand, Target and Market Like a Genius! by Stephen L. Eckert Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead, you had a great marketing process? Developing a marketing

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Survey Reality Check

What are you asking in your customer service survey? They say the NFL is a copycat league. Fashion is a copycat culture. Even businesses tend to copy what other successful companies do. So maybe it’s just human nature. Such is the

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Content Marketing and the Sales Process

Content Marketing is defined as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in

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PR Tips for a Young (ANY) Marketer

Press Release Tips I recently had opportunity to work with a marketing student on a press release. He did a good job writing a release for class (but using a real subject, real news, utilized by a client of mine).

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Predictions for Marketing 2017

There is One Thing You Can Definitely Count On Just like every January: People make wild predictions. New things will happen. Mobile will get more mobile. Websites and apps will have more opportunities to put your message in front of

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Video Marketing is Imperative

Or What a Soft Boiled Egg has to do with Marketing Online Video marketing is imperative as part of an online marketing strategy. I’ve been trumpeting video for a long time. I sat in on a session featuring a Google SEO

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