Category: Marketing Tips

Second Half Recovery Act

Today’s one minute marketing topic is Second Half Recovery Act – creating a recovery marketing plan That’s not a new government program, it’s your own plan for rebuilding business in the second half of 2020. We added the word “act”

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SWOT One Minute Marketing Tip

Today’s one minute marketing topic is SWOT for your marketing  SWOT – strengths, weaknesses, opportunities, threats. It’s an old school way to quickly inform a planning process.  When considering your company’s recovery and go-forward plan, now is a great time

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Innovate: One Minute Marketing Tip

Today’s One Minute Marketing topic is Innovate… a crisis recovery tip I once heard a keynote from Gordon Mackensie, a creativity expert at Hallmark Cards. He said companies can be like tanker trucks. They have baffles which keep the liquid

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Make it easy: One Minute Marketing Tip

Today’s One Minute Marketing topic is Make it easy… a crisis communications tip At any time your brand needs to make it easy to buy. Or connect, engage, respond. Whatever it is you are trying to accomplish with your marketing. 

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Get Creative: One Minute Marketing Tip

Today’s One Minute Marketing topic is Get Creative… a crisis communications tip You have to love the creativity of people. Whether the latest work from home memes or figuring out a way to hold a 100 year old’s birthday party

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Real Help: One Minute Marketing Tip

Today’s One Minute Marketing topic is Real Help… a crisis communications tip When you are in a pandemic, or any other crisis, there are natural reactions. Even marketers and brands have them: Shock… we’re shocked by a situation that is

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Marketing at an Event

Trade Shows, Conferences, and Chambers – Marketing at an Event Events are a great way to market your product or service. In another post, we’ll discuss marketing your own events. This blog is about getting the most out of events

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Website Checklist: To Do’s that Make Your Website More Effective

Website Checklist: Make Sure Your Website Serves Your Prospects and Customers Here’s a website checklist that will help you determine if your website is giving prospects and customers what they want and need. Whether you sell professional services, a manufactured

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How to Budget for Marketing

A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common question from designers, agencies, web firms, printers and other providers is, “Do you have a marketing budget?”. The reasons are

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Marketing Tip: Winning Presentations

Listen to the Experts (But Make Your Own Choices) Read an interesting article on Inc.com entitled 7 Presentation Ideas That Work for Any Topic. It contains seven tips for better presentations. The key one is No. 1: build the story

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