Category: Marketing Tactics

Marketing at an Event

Trade Shows, Conferences, and Chambers – Marketing at an Event Events are a great way to market your product or service. In another post, we’ll discuss marketing your own events. This blog is about getting the most out of events

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Website Checklist: To Do’s that Make Your Website More Effective

Website Checklist: Make Sure Your Website Serves Your Prospects and Customers Here’s a website checklist that will help you determine if your website is giving prospects and customers what they want and need. Whether you sell professional services, a manufactured

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Marketing Myth: Don’t Get Stuck on a Tactic

Genius! Marketing is a Good Marketing Mix Many conversations I have with companies considering doing some marketing revolve around tactical elements of marketing communications. Or more simply, marketing tactics. Tactics are the specific actionable element of marketing: direct mail, advertising,

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Genius! Marketing: The Book!

Genius! Marketing How to Brand, Target and Market Like a Genius! by Stephen L. Eckert Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead, you had a great marketing process? Developing a marketing

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Some of the Top YouTube Ads Last Month

Check out these youtube ads that were rated most popular on YouTube in October. Read the whole list on Marketing Week. Google Pixel 2: A New Phone and Creative Apple Watch and Roll Lancome Secret Passage Nintendo Musical Production  

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Using Various Video Strategies

Great article published in Marketing Week about the various forms of video available to marketers: from long form story telling to Snapchat to live video streaming. The tools are there, but is your strategy? Read the article, and contact us

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Video Marketing is Imperative

Or What a Soft Boiled Egg has to do with Marketing Online Video marketing is imperative as part of an online marketing strategy. I’ve been trumpeting video for a long time. I sat in on a session featuring a Google SEO

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Value Exchange

“Life is about choices.” That’s what my fellow scout leader said to the young scout. We were standing in the middle of the West Virginia mountains in a campsite, discussing whether the scout would or would not go to his

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Bad Marketing

Received this email today. At first, I thought it was a junk email. You know, the kind that is mass emailed to a purchased list. Then I realized this was different. It was addressed to me. From a company that

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Three Things You Can Learn from the Super Bowl Commercials

Applying Good Principles (or avoiding mistakes) in your Marketing The Super Bowl commercials are often as big, or bigger than the game itself. Everybody rates them, whether formally as on USAToday Ad Meter, or informally at SB Parties… “I like

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