Category: Marketing Planning

Content Calendar

Our marketing consulting revolves around the content calendar (and other planning and marketing management tools). If you follow me on Twitter, read the Genius! Marketing blog regularly, or purchased the Genius! Marketing book, you know that starting with tactics is

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How to Budget for Marketing

A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common question from designers, agencies, web firms, printers and other providers is, “Do you have a marketing budget?”. The reasons are

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Your Salesforce isn’t Marketing Research

Don’t Trust Your Salesforce: That’s not Marketing Research For small companies the idea of conducting marketing research is laughable. They barely have the resources to market at all! Still, owners and managers want to understand the market and customers. Conducting

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Genius! Marketing: The Book!

Genius! Marketing How to Brand, Target and Market Like a Genius! by Stephen L. Eckert Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead, you had a great marketing process? Developing a marketing

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Google Adding More Marketing Tools

You may have heard that Google Adwords is becoming Google Ads. Not ground shaking right? More than a rebrand, it looks like the next step in Google’s online marketing platform. In addition to the rebrand, Google is improving integration between Ads

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Marketing Not Seen as Career

Marketing is not seen as a highly sought after career by students according to a Marketing Week/Unidays study According to a Marketing Week study  only 3% of students aged 18 – 24 years said that marketing offered the best career

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The One Thing

I am often asked, “What’s the one thing I should be doing to market my business?” My response is that there is no “one thing” in marketing. Typically, this comes from business owners who are rightly looking to maximize their

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Predictions for Marketing 2017

There is One Thing You Can Definitely Count On Just like every January: People make wild predictions. New things will happen. Mobile will get more mobile. Websites and apps will have more opportunities to put your message in front of

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Three Things You Can Learn from the Super Bowl Commercials

Applying Good Principles (or avoiding mistakes) in your Marketing The Super Bowl commercials are often as big, or bigger than the game itself. Everybody rates them, whether formally as on USAToday Ad Meter, or informally at SB Parties… “I like

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You ARE the Brand, Not the Logo

Let’s Talk about Brands What is a brand? We’ve defined it as the essence of the company and how it delivers its goods and services. Those things that make the company unique. However, if you asked most people about brands,

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