I often see or hear marketers write or talk about ‘creating a brand’. I prefer ‘building a brand’. Just semantics?…
Author: Genius Marketing
Content Marketing: When is Too Much?
Always love the Marketoonist, who can capture complex issues into a single cartoonimage. Click here to see his take on…
Your Salesforce isn’t Marketing Research
Don’t Trust Your Salesforce: That’s not Marketing Research For small companies the idea of conducting marketing research is laughable. They…
How to Budget for Marketing
A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common…
Four Reasons to Conduct a Marketing SWOT
Today’s One Minute Marketing Minute: Four Reasons to Conduct a Marketing SWOT Here are four reasons to conduct a Marketing…
Marketing SWOT
Today’s one minute marketing topic is Marketing SWOT SWOT – strengths, weaknesses, opportunities, threats. It’s an old school way to…
Tagged with: marketing planning, marketing s.w.o.t., marketing strategy, marketing swot, SWOT analysis
Display Network Advertising
Today’s one minute marketing tip is about Digital Advertising and display network advertising. I was asked recently about online display…
SWOT One Minute Marketing Tip
Today’s one minute marketing topic is SWOT for your marketing SWOT – strengths, weaknesses, opportunities, threats. It’s an old school…
Innovate: One Minute Marketing Tip
Today’s One Minute Marketing topic is Innovate… a crisis recovery tip I once heard a keynote from Gordon Mackensie, a…
Tagged with: crisis communications, innovate, innovation, marketing tips, one minute marketing, pandemic