Expansion of the Thought Leadership Ad Program On Linkedin Linkedin ads are potentially effective for brands, particularly B2B brands, to…
Author: Genius Marketing
Ai and Marketing, Part One
Artificial Intelligence is as hot a topic as you’ll find right now. Every industry is working to understand Ai, apply…
The Most Important Thing the Marketing Department Can Do
I am often asked a question similar to this: “What’s the most important thing for marketing to do for an…
One Page, One H1 Header – SEO Tips
Yoast, a search engine optimization (SEO) software we use on some of the websites we develop, helps assess and improve…
2024 Marketing Predictions
The end of a year and start of a new year means many things, but one is for certain: articles,…
Developing a First Party Data Strategy
A couple blogs ago we discussed the problem with personalization (spoiler alert: bad data). With the phase out of third-party…
What is a Brand?
When business owners or professionals are asked about their organization’s brand, they typically think of logos and graphics, or possibly…
The Problem with Personalization
There are many articles, videos, courses, and posts about the importance of personalization in marketing. Personalization is touted as being…
Too Busy to Market
One of the ever-present problems for smaller companies is capacity. When times are good and the company is busy it…