Author: Genius Marketing

Top YouTube Ads of Summer

Thanks to Marketing Week, picked up these from a few of their monthly rating articles. Enjoy and comment on any other top YouTube ads of the summer. Converse Clever for back to school. Probably not a message we should encourage, because,

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Content Calendar

Our marketing consulting revolves around the content calendar (and other planning and marketing management tools). If you follow me on Twitter, read the Genius! Marketing blog regularly, or purchased the Genius! Marketing book, you know that starting with tactics is

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Marketing at an Event

Trade Shows, Conferences, and Chambers – Marketing at an Event Events are a great way to market your product or service. In another post, we’ll discuss marketing your own events. This blog is about getting the most out of events

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Unique Selling Proposition:

Unique Selling Proposition: Uniquely You I once asked a customer who made a product that was a commodity item about the idea of unique selling proposition and brand attributes. If you make paper cups, how unique can you be? The

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Website Checklist: To Do’s that Make Your Website More Effective

Website Checklist: Make Sure Your Website Serves Your Prospects and Customers Here’s a website checklist that will help you determine if your website is giving prospects and customers what they want and need. Whether you sell professional services, a manufactured

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How to Budget for Marketing

A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common question from designers, agencies, web firms, printers and other providers is, “Do you have a marketing budget?”. The reasons are

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Your Salesforce isn’t Marketing Research

Don’t Trust Your Salesforce: That’s not Marketing Research For small companies the idea of conducting marketing research is laughable. They barely have the resources to market at all! Still, owners and managers want to understand the market and customers. Conducting

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Marketing Tip: Winning Presentations

Listen to the Experts (But Make Your Own Choices) Read an interesting article on Inc.com entitled 7 Presentation Ideas That Work for Any Topic. It contains seven tips for better presentations. The key one is No. 1: build the story

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Marketing Myth: Don’t Get Stuck on a Tactic

Genius! Marketing is a Good Marketing Mix Many conversations I have with companies considering doing some marketing revolve around tactical elements of marketing communications. Or more simply, marketing tactics. Tactics are the specific actionable element of marketing: direct mail, advertising,

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Genius! Marketing: The Book!

Genius! Marketing How to Brand, Target and Market Like a Genius! by Stephen L. Eckert Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead, you had a great marketing process? Developing a marketing

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