Author: Genius Marketing

SWOT One Minute Marketing Tip

Today’s one minute marketing topic is SWOT for your marketing  SWOT – strengths, weaknesses, opportunities, threats. It’s an old school way to quickly inform a planning process.  When considering your company’s recovery and go-forward plan, now is a great time

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Innovate: One Minute Marketing Tip

Today’s One Minute Marketing topic is Innovate… a crisis recovery tip I once heard a keynote from Gordon Mackensie, a creativity expert at Hallmark Cards. He said companies can be like tanker trucks. They have baffles which keep the liquid

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Make it easy: One Minute Marketing Tip

Today’s One Minute Marketing topic is Make it easy… a crisis communications tip At any time your brand needs to make it easy to buy. Or connect, engage, respond. Whatever it is you are trying to accomplish with your marketing. 

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Get Creative: One Minute Marketing Tip

Today’s One Minute Marketing topic is Get Creative… a crisis communications tip You have to love the creativity of people. Whether the latest work from home memes or figuring out a way to hold a 100 year old’s birthday party

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Real Help: One Minute Marketing Tip

Today’s One Minute Marketing topic is Real Help… a crisis communications tip When you are in a pandemic, or any other crisis, there are natural reactions. Even marketers and brands have them: Shock… we’re shocked by a situation that is

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Covid-19 Coronavirus Communications Checklist

Pandemic Communications Checklist During a crisis situation it is good to have a checklist of communications. Here is a quick checklist for the current pandemic: Internal Communications Overcommunicate. Staff are looking to leaders to provide guidance and information. No matter

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Super Bowl LIV Commercials

Entertaining game and congratulations to the Chiefs on their victory. And the Super Bowl of ads… here’s how I saw it. Let me know your thoughts and favorites @StephenLEckert or here. Lots of good creative – I chose two best

Top YouTube Ads of Summer

Thanks to Marketing Week, picked up these from a few of their monthly rating articles. Enjoy and comment on any other top YouTube ads of the summer. Converse Clever for back to school. Probably not a message we should encourage, because,

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Content Calendar

Our marketing consulting revolves around the content calendar (and other planning and marketing management tools). If you follow me on Twitter, read the Genius! Marketing blog regularly, or purchased the Genius! Marketing book, you know that starting with tactics is

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Marketing at an Event

Trade Shows, Conferences, and Chambers – Marketing at an Event Events are a great way to market your product or service. In another post, we’ll discuss marketing your own events. This blog is about getting the most out of events

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