Author: Genius Marketing

Real Help: One Minute Marketing Tip

Today’s One Minute Marketing topic is Real Help… a crisis communications tip When you are in a pandemic, or any other crisis, there are natural reactions. Even marketers and brands have them: Shock… we’re shocked by a situation that is

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Covid-19 Coronavirus Communications Checklist

Pandemic Communications Checklist During a crisis situation it is good to have a checklist of communications. Here is a quick checklist for the current pandemic: Internal Communications Overcommunicate. Staff are looking to leaders to provide guidance and information. No matter

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Super Bowl LIV Commercials

Entertaining game and congratulations to the Chiefs on their victory. And the Super Bowl of ads… here’s how I saw it. Let me know your thoughts and favorites @StephenLEckert or here. Lots of good creative – I chose two best

Top YouTube Ads of Summer

Thanks to Marketing Week, picked up these from a few of their monthly rating articles. Enjoy and comment on any other top YouTube ads of the summer. Converse Clever for back to school. Probably not a message we should encourage, because,

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Content Calendar

Our marketing consulting revolves around the content calendar (and other planning and marketing management tools). If you follow me on Twitter, read the Genius! Marketing blog regularly, or purchased the Genius! Marketing book, you know that starting with tactics is

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Marketing at an Event

Trade Shows, Conferences, and Chambers – Marketing at an Event Events are a great way to market your product or service. In another post, we’ll discuss marketing your own events. This blog is about getting the most out of events

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Unique Selling Proposition:

Unique Selling Proposition: Uniquely You I once asked a customer who made a product that was a commodity item about the idea of unique selling proposition and brand attributes. If you make paper cups, how unique can you be? The

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Website Checklist: To Do’s that Make Your Website More Effective

Website Checklist: Make Sure Your Website Serves Your Prospects and Customers Here’s a website checklist that will help you determine if your website is giving prospects and customers what they want and need. Whether you sell professional services, a manufactured

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How to Budget for Marketing

A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common question from designers, agencies, web firms, printers and other providers is, “Do you have a marketing budget?”. The reasons are

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Your Salesforce isn’t Marketing Research

Don’t Trust Your Salesforce: That’s not Marketing Research For small companies the idea of conducting marketing research is laughable. They barely have the resources to market at all! Still, owners and managers want to understand the market and customers. Conducting

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