Author: Genius Marketing

Marketing Around the Steps to the Sale

Today’s one minute marketing tip is Organizing Your Marketing Around the Steps to the Sale. In a previous video and blog we presented the need to map the steps to the sale. Our example steps are: Offer Lead Generation Follow

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Display Network Advertising

Today’s one minute marketing tip is about Digital Advertising and display network advertising.  I was asked recently about online display network advertising. That’s having ads with graphics and text that are clickable to a website or landing page with an offer

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Steps to the Sale

Today’s one minute marketing topic is Steps to the Sale – mapping the sales process When talking with business owners about their sales process, I’ll ask for a list of steps that prospects move through, ending with closing the sale.

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Second Half Recovery Act

Today’s one minute marketing topic is Second Half Recovery Act – creating a recovery marketing plan That’s not a new government program, it’s your own plan for rebuilding business in the second half of 2020. We added the word “act”

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SWOT One Minute Marketing Tip

Today’s one minute marketing topic is SWOT for your marketing  SWOT – strengths, weaknesses, opportunities, threats. It’s an old school way to quickly inform a planning process.  When considering your company’s recovery and go-forward plan, now is a great time

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Innovate: One Minute Marketing Tip

Today’s One Minute Marketing topic is Innovate… a crisis recovery tip I once heard a keynote from Gordon Mackensie, a creativity expert at Hallmark Cards. He said companies can be like tanker trucks. They have baffles which keep the liquid

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Make it easy: One Minute Marketing Tip

Today’s One Minute Marketing topic is Make it easy… a crisis communications tip At any time your brand needs to make it easy to buy. Or connect, engage, respond. Whatever it is you are trying to accomplish with your marketing. 

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Get Creative: One Minute Marketing Tip

Today’s One Minute Marketing topic is Get Creative… a crisis communications tip You have to love the creativity of people. Whether the latest work from home memes or figuring out a way to hold a 100 year old’s birthday party

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Real Help: One Minute Marketing Tip

Today’s One Minute Marketing topic is Real Help… a crisis communications tip When you are in a pandemic, or any other crisis, there are natural reactions. Even marketers and brands have them: Shock… we’re shocked by a situation that is

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Covid-19 Coronavirus Communications Checklist

Pandemic Communications Checklist During a crisis situation it is good to have a checklist of communications. Here is a quick checklist for the current pandemic: Internal Communications Overcommunicate. Staff are looking to leaders to provide guidance and information. No matter

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