Month: July 2018

Marketing Tip: Winning Presentations

Listen to the Experts (But Make Your Own Choices) Read an interesting article on Inc.com entitled 7 Presentation Ideas That Work for Any Topic. It contains seven tips for better presentations. The key one is No. 1: build the story

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Marketing Myth: Don’t Get Stuck on a Tactic

Genius! Marketing is a Good Marketing Mix Many conversations I have with companies considering doing some marketing revolve around tactical elements of marketing communications. Or more simply, marketing tactics. Tactics are the specific actionable element of marketing: direct mail, advertising,

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Genius! Marketing: The Book!

Genius! Marketing How to Brand, Target and Market Like a Genius! by Stephen L. Eckert Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead, you had a great marketing process? Developing a marketing

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