Month: February 2016

Three Things You Can Learn from the Super Bowl Commercials

Applying Good Principles (or avoiding mistakes) in your Marketing The Super Bowl commercials are often as big, or bigger than the game itself. Everybody rates them, whether formally as on USAToday Ad Meter, or informally at SB Parties… “I like

Tagged with: , ,

Applying Marketing Principles from Super Bowl Ads – Bonus Tip!

Bonus tip: Tie Your Creative into a Campaign. Example: Snickers William Dafoe/Marilyn Monroe Often Super Bowl ads kick off new creative campaigns that are carried to other media. That’s fine. It is truly a waste when a big splashy ad

Tagged with: , , , ,

Applying Marketing Principles from Super Bowl Ads – Principle 3

Principle 3: Use storytelling to reinforce features and benefits of the product. Super Bowl (and other) advertising is best when it tells a story. People love stories and being caught up in one. We love to be carried along to

Tagged with: , , , ,

Applying Marketing Principles from Super Bowl Ads – Principle 2

Principle 2: Don’t let the creative idea steal from the point of the ad. Too often creative is done for creative’s sake. The creative angle is so sweet that it becomes the focus of the spot, rather than the actual

Tagged with: , , , ,

Applying Marketing Principles from Super Bowl Ads – Principle 1

Principle 1: Don’t let what you can do with technology drive the creative. Use technology to support the creative message. Example: Puppy/Monkey/Baby – Mountain Dew Kickstart This ad features a CGI created creature which is a combination of a puppy,

Tagged with: , , , ,