Month: May 2015

Too Busy to Market

One of the ever present problems for smaller companies is capacity. When times are good and the company is busy it is “all hands on deck!” to get the work done. When times are slower, there is more time to

Build A Brand, Don’t Create

I often see or hear marketers write or talk about ‘creating a brand’. I prefer ‘building a brand’. Just semantics? Not really… What is a Brand? The brand for most businesses is the essence of the company and how it

Marketing Resources Needed: Money, Time, Expertise, Energy

A common question from companies interested in creating marketing plans or communications is, “How much will this cost?”. A common question from designers, agencies, web firms, printers and other providers is, “Do you have a budget?”. The reasons are obvious…